- We care about the well-being of pets, we believe every pet has the right to live a good life, not tortured or malnourished
- We pursue high standard in our brand and product choices
- We create culture where team work is highly appreciated and best of all, we allow our employee to think outside the box!
Our founder loves animal! Coming from a vegetarian family, her love for pets has inspired her to work with many animal shelters in Greater Jakarta area. By every end of the month, we make sure our friends (dogs and cats in animal shelters) receive our monthly donation. Some animal shelters that we actively donate to are Shelter Pak Johan, Rumah ARAC, Rumah Singgah TPP, Save the Animals Home and Animal Hope Shelter Indonesia.